CMSBulkMailer is Campaign Management System that allows users to create, organize, manage, send and track large mail campaigns. There are two main units campaign and segment. Campaign can contains multiple segments, and every segment can be sent individually, so when you create campaign you can first create test segment in order to test your email behavior (does it goes to spam, how it is rendered by different mail clients, etc.) and then send main email blast.

CMSBulkMailer allows you to track every sent mail. After sending a mail campaign you will know exact number of successfully delivered mail, number of bounced mails and what is more important, the number of read mails. Futures CMSBulkMailer allows you to track: This will give you direct insight in successfulness of your mail campaign.

Every link you have in your mail template is tracked by CMSBulkMailer. When recipient click on a link in the mail, CMSBulkMailer will make a record of that event. At the end you will have perfect link tracking statistic which can help you improve your marketing strategy.