We handle many parts of your marketing effort like data acquisition, cleaning, processing and modeling and campaign management. We provide on line reporting so you can get feedback of your actions in a timely fashion. Our complete service consists of: Data Integration, Data Transformation and Data Hygiene.

Developing a comprehensive understanding of your customers requires more than a name, address, and telephone number. This involves combining information from a marketing database or data warehouse with operational data available in marketing, sales, service, finance, the supply chain, and other functional organizations. It can also mean capturing information from public sources for payment history, credit worthiness, and other important details.

By providing systematic, cogent exploitation of customer data, we can help companies to clearly identify new realities that impact their marketing strategies. Transforming marketing data into effective business intelligence, we deliver the superior decision support solutions marketers need. It consists of receiving raw data from our clients and distinguishing valid data for further processing. This involves merging data from several valid entries into one suitable customer or transaction record.

Customer information tends to degrade at rates as high as 4% - 6% per month, with companies going out of business, employees changing jobs or titles, or mail rooms introducing new procedures. Compounding this, marketers often find employees have entered data incorrectly, incompletely, or in the wrong field. Our Data Hygiene solution takes existing data and raw data and applies complex data filtering and data integration logic in order to ensure that your data is as clean as possible.