Any company which wants to share responsibility for customer management with their retail outlets is a potential beneficiary of the InLead system. The typical customers are car dealerships, drug stores and other retail chains.

• The need to download part of the responsibility for the Customer Relationship Management down to the retail outlet. It is only logical to think that one who is closest to the customer knows the most about customer. And that is your retail outlet.
• The need to centralize Customer Relationship Management. The franchise exists because of centralized management of the brand and other assets. The Customers and the prospects being one of most important ones.

These two requirements are mutually opposite and usually translate into “If you fail to take an action, franchisees will”. That will lead into chaotic and expensive marketing efforts that will have the potential to erode the franchise brand all together. The InLead is born out of the need create a system which would allow these two seemingly opposite trends to be supported and unified in one harmonized system. The latest technology, that InLead is build with, only helps achieve this goal.

The system works in cooperation with our Campaign Management System and helps any Customer Contact Point collect data about customer. Data is then sent to central location where it gets cleaned and consolidated and returned back to the source. Central location, usually corporate Head Quarters, can select groups of leads and route them to a certain group or individual Customer Contact Point. The HQ marketing department may establish and enforce business rules that can bring relationship with prospects and customers to the highest possible level. It also empowers franchisees to take part in the collective and individual Marketing Effort. After all, they are usually the closest to the customer.

The systems helps bridge the gap between HQ and the individual franchisees and orchestrates a better and more cost effective marketing effort. It is really a win-win scenario for all participants.

The following list contains some features of the InLead system:

• Collection and correction of customer contact and profile information.
• Automation through POS feeds.
• Loyalty cards and other loyalty programs support.
• Syndication of franchisee marketing efforts.
• HQ marketing effort coordination.
• Calendaring and Scheduling.
• Response analysis and reporting.
• Keeps data in clean and consolidated state all the time.
• Easy WEB 2.0 interface with no deployment hassle.
• High ROI with inexpensive technology.
• Scalable to thousands of Customer Contact Points.
• Complete hosting and maintenance available.
• Custom solutions available.